There is a very helpful campaign training opportunity available to local Strafford County candidates and campaign managers and to town chairs seeking additional training. If town chairs from nearby counties believe their local candidates or Committee members could benefit from additional training please let them know of this training opportunity.
There will be a campaign communications workshop on Thursday, September 1, from 6:30 to 8:15 PM, in the Rochester Public Library's second floor large conference room.
Creating a Cohesive Candidate Message that Attracts and Keeps Voters
Candidates for local office often struggle with how to craft messages that will resonate with their potential voters. The broad messages at the national level can help, but also can drown out your campaign and leave voters in the dark about who you really are as a candidate and as a person. In this workshop, you will explore how to use the progressive narrative to craft positive messages that will not only resonate with voters but also will showcase your values as a candidate. You will be able to use your messages to give short speeches, develop candidate introductory flyers, add content to your website or Facebook page, and write effective and positive letters to the editor.
This workshop is appropriate for all candidates, campaign managers, campaign volunteers, and anyone interested in developing a positive message that promotes an America that works for all of us.
Workshop content and resources are available at www.sjfworkshops.blogspot.c
We are fortunate to have Stan Freeda, a Democratic leader and activist from Farmington, as the Workshop Facilitator. As online learning specialist, Stan coordinates the NH e-Learning for Educators project, which offers online professional development courses for teachers through OPEN NH.
If you plan to attend please register using this link:https://goo.gl/forms/
TpzF9zB2COy6UILb2 . If you wish ask additional question about the workshop, you can contact Stan directly at: firstname.lastname@example.org . It
is not necessary, but you can use a laptop, iPad, or smart phone if you
want. You should also come with a pen/pencil, as you will be doing
Thank you, and I look forward to seeing many of you there!